It seems like there’s never a good time to lose weight. 

In the summer, there’s barbecues…In the fall, holidays are coming up…In January, well, how many times have you tried that before?

But what if you could lose weight during the supposed WORST time of the year? Below is a client of mine who joined in the middle of the 2015 holiday season. 

 

 

Actually, the holidays are the BEST time to start a weight loss program. Hear me out.

Let’s pretend for a minute that someone showed you how to lose weight DURING the holidays while:

• Still being able to partake in holiday parties and all other season festivities.
• Sticking to your busy schedule. It’s also the busiest time of year for many. Imagine if you didn’t need to spend hours at the gym…in fact if you’re super busy, exercise can be optional in the meantime.
  

Imagine how much confidence you would have in losing weight the rest of the year. None of the usual culprits–traveling, lack of time, food/alcohol temptations–could stop you.

Holiday Fitness and Online Group Training

My Holiday Fitness group is focused on helping you achieve significant weight loss while still enjoying the holiday season in a group setting. (Note: You must have a Facebook account to sign up.)

I run several online fitness groups every year, all of which produce many great before and after transformations like the one below:

You might see many trainers show off their client before-and-afters. Unlike other coaches who simply cherrypick the best stories, these results aren’t just anomalies. That’s because I make sure that group success is completely grounded in metrics.

There’s just one catch…

Unfortunately because this group is more intensive with regards to helping members with their individual schedules, this group is limited to 25 spots instead of the normal 50.

That means to ensure you have a spot, you need to claim your spot soon.

In fact, because I absolutely hate the “selling” part of online coaching (true story) and would rather get on to coaching, let me double incentivize you:

Sign Up For My Holiday Fitness Group
***Signup closes at midnight***

Online Training Group Details

What you get:

• An initial assessment of your current nutritional program and mindset
• Personalized guidelines tailored to your physiological and psychological makeup…and most importantly, your holiday plans.
• A training program that suits your level of fitness (everywhere for beginner to advanced) and equipment
• An online training and support group where you can ask Dick as many questions as you like
• Bi-weekly diet and training adjustments based on your progress
• A weekly lesson plan where we go over new diet and training skills

Price and schedule:

• Start date is November 27th, 2016
• The group costs $100/month for the first 3 months and $50/month after that
• You only need to put down a deposit of $50 to reserve your spot.

Here’s What Emily V. Had to Say

“I decided to join Dick’s last training group on a whim. I was mentally and physically ready to commit to weight loss, and when I saw the email come in, I thought, “let’s do it!” Over four years ago I started putting on some weight, and I ended up spending the past two years trying to get rid of it. During that time, I yo-yoed a lot and saw some results, but nothing was permanent. I couldn’t quite recreate the results I had 5 years prior because I had NO idea how or why I had been successful. I would bust my ass at the gym, sign up for numerous races and work out like crazy, all the while trying to eat healthy (whatever “healthy” was). I felt like I was always on edge, and not really in control of how my body looked or how I was getting results; and would have no idea how to get even better results if I had wanted. I was not in control of my body. Teaming up with Dick to assist me in getting my body back was one of the best decisions I have made.

Dick helped me understand my body and what I needed to do to achieve results. I followed his regimen and saw immediate results (no I was not perfect, but it’s not about perfection, it’s about persistence). Everyone around me can see the transformation of my body, and I also feel amazing. But the best part of all of it is that now I am in control of my body; a feeling I had never really experienced in the past. Dick taught me what to put into my body and what I should be doing for fitness to give me the results I was looking for.

Rather than slaving at the gym for hours or eating a veggie patty for dinner, I now only spend about three hours a week at the gym and get to eat satisfying food! It is so easy to meet my exercise routine, and if I didn’t personally see the results, I honestly wouldn’t believe it would work.” – Emily V.

Start Your Transformation TODAY

Wait…Exercise is optional? What?

Here’s the thing about exercise–when it comes to weight loss, it’s overrated. Really. Read my article on Lifehacker explaining the reasoning.

But don’t misunderstand me; exercise is a must for keeping the weight off and for your health. But for weight loss, it’s not necessary, and in fact beginners often focus too much on exercise and put the cart before the horse. Many who struggle with weight loss will find it beneficial to learn the tenets of following a prescribed diet regimen.

In fact, you’ll learn that if you can succeed during the holidays, dieting is possible year round.

“I was in a stressful place and unhappy with what the stress had done to my body. With Dick’s help I’ve already lost 12 pounds and 2” off my waist IN ONE MONTH. Not only is the fat dropping but Dick helped create a plan that made my work at the gym pay off even more. The ugly bumps and lumps of fat on my body are being replaced by muscles. Now my body is an anti-stressor for me and something I’m starting to be proud of!”

– Michael F

Why I Can Get These Results

What’s special about me that allows me to help others get results like my client Ben here?

A major reason is that for most of my life I hated exercise. Yep, if you thought that I loved exercise because I’m one of the co-founders of Fitocracy and a prolific fitness coach, you would be wrong.

Actually, I was obese growing up and had been for a majority of my life. I actually looked like the kid from Up, except much rounder and plumper. I topped 230 lbs at 5’7 (I’m now 5’10) at my peak.

The funny thing is that both of my parents were Medical Doctors and had me “eat less and move more,” whatever that means.

I tried eating less and moving more with as much willpower as I could muster, but nothing worked. I loved food and I hated exercise too much. (I’m still actually quite neutral about exercise, to be honest. I don’t hate it, but I don’t love it either.)

Even worse, no amount of will power or motivation seemed to work . If you’ve ever tried to lose weight before, you know what I mean. Eventually, you give in to your urges. First once, then again and again. (I eventually learned that willpower only plays a small role in making your transformation.)

These days, I am now grateful for growing up as a fat kid. It’s the single most important thing that influenced me as a coach.It allowed me to find the “secret sauce” to a successful physical and mental transformation.

First, I’ve spent thousands of hours reading everything that I can about exercise and nutrition, and believe me, you’d be surprised how little most people know. (Did you know that breakfast is not necessarily the most important meal of the day?)

Secondly, through my many clients and my own self-awareness, I figured out the psychological aspect. This is arguably more important and I’ll tell you about the details in a bit, but let’s fast forward for now.

Four years after the picture above, I looked like this.

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What’s Different About My Methods

Here’s the secret to why I can produce such amazing transformations with such high accuracy.

Fitness isn’t about willpower, motivation, or “being tough.”

Willpower is finite, motivation is fleeting, and good luck toughing it out on days when life massively gets in the way.

Rather, fitness is a cerebral skill, one that I will teach you. (For more on this, see my article on Schwarzenegger.com.)

All Programs Work

(…but good luck sticking to them)

Making an amazing transformation isn’t about finding the perfect program. After all, what good is the perfect program if you hate exercise like I did?

A successful transformation is about YOU and YOUR psychology, physiology, and your specific environment.

How many times have you dieted perfectly, only to be tempted with a slice of pizza or cake. If everyone could say no to cake and pizza all the time, everyone would have a six pack. After you give in, one slice turns into another, until you’re left devouring the entire shebang.

Here are more examples. How many times have you wrecked your diet eating out of boredom? Or because your spouse pressures you into eating something “unhealthy” and everything snowballs from there?

These are the things that prevent you from having an amazing transformation, not lacking the perfect diet and training program. I will teach you how to tackle these things through manipulating your thought patterns and habits.

In the end, you’ll finally make the transformation you deserve.

“Not only is Richard one of the most knowledgable people in the industry, he is tough when necessary, but understanding of life and circumstances. He’s available for questions when you need him and he pushes you to be the best version of you. I looked to Richard on a daily basis for help and encouragement. He was by and far one of my greatest assets as I prepared for Miss America 2013!”

– Mallory Hagan, Miss America 2013

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