Skyrocket Your Client Retention Rate by Optimizing “Activation”

I only really excel at a handful of things (aside from drinking) so I don’t brag much. But I’m going to brag for a bit for the sake of an important concept.

Between my personal Fitocracy Team Fitness groups and one-on-one coaching, I believe that I have one of the highest client transformation success rates out there. Keep in mind that all of my clients are your “Average Joe,” most of whom could never get into fitness consistently. I’m literally inundated with client messages saying “this is the first program that has ever worked for me.”

Now, I wasn’t always a good coach. My methods once consisted of handing out macros and then yelling at clients when they missed their targets. This worked for fitness enthusiasts, but the second that I started training “normals,” nine out of ten trainees dropped off. Compare this to my current Fitocracy Team Fitness training group, in which I retained 39 out of 40 trainees month-over-month, standard deviations above the norm.

It’s worth noting that I have no fitness credentials. None. Nada. Zip. You might think that my client success rate is despite this, but I believe that it’s actually because of this.

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Understanding the Scale, Bloat, and Weight Loss

There are few morning things that have the power to absolutely dictate my mood for the day. A loss in my fantasy league, for example, will pretty much ensure that I’m scowling even on the nicest of days.

More relevant thing to you, my dear reader, is the number that I see when I step on the scale while I’m on a fat loss diet.

Fortunately the scale reading is only a number. Like all pieces of data, this number may or may not be an accurate reflection of whether or not you are losing fat.

Let’s look at problems with over relying on your scale weight and how we can better interpret said weight.

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What I Learned From Training 200 People in One Year

I’ve always considered myself a good coach.

I don’t think that’s too cocky of a statement, because, honestly, it’s not because there’s anything really special about me as a person.

It just so happens that my particular set of circumstances have helped to create a rare world view and coaching skill set – being a former-fat-kid and a present-day entrepreneur who works 80+ hour weeks. Both of these experiences carry a lot of weight when your clientele mainly consists of normal people who want to make ridiculous transformations.

All that being said, 2013 is, by far, the year that I learned the most as a coach due to one sheer reason – client volume.

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